Google SEO starter guide

Google has released a few days ago in an official post a 22 page PDF document outlining recommendations for web site optimization rules. The basic guide is touching a number of basic elements, such as titles, meta descriptions, no follow link attributes, hyphen etc.

You can download and read the Google SEO starte guider PDF. The document is a great proof of what all SEO-s are doing, a chance to validate the value of your techniques and it validates the SEO practice overall.

The main chapters in the starter guide are:

– Create unique, accurate page titles
– Good practices for page title tags
– Make use of the “description” meta tag
– Good practices for description meta tags
– Improve the structure of your URLs
– Good practices for URL structure
– Make your site easier to navigate
– Good practices for site navigation
– Offer quality content and services
– Good practices for content
– Write better anchor text
– Good practices for anchor text
– Use heading tags appropriately
– Good practices for heading tags
– Optimize your use of images
– Good practices for images
– Make effective use of robots.txt
– Good practices for robots.txt
– Be aware of rel=”nofollow” for links
– Promote your website in the right ways
– Good practices for promoting your website
– Make use of free webmaster tools
– Take advantage of web analytics services

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current. So, the next time we get the question, “I’m new to SEO, how do I improve my site?”, we can say, “Well, here’s a list of best practices that we use inside Google that you might want to check out.”