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Microsoft Bizspark

Hard to belive, but if you are a ISV or microISV, Microsoft is offering in BizSpark (a program launched towards ISV and microISV at European Software Conference 2008). If you are a small company Microsoft will offer you the tools, database and even hosting for developing your applications for FREE. Is such an offer possible? (more…)

Second year in a row I was able to participate at European Software Conference ESWC (the last year ESWC 2007 took place in Germany, in Cologne). This time the location was Berlin, Germany, exactly in the middle of the Berlin at Maritim Proarte (my mistake, I booked at Maritim Hotel(without proarte) at 5-6 km, the good thing I was not the only one 😀 doing this mistake). (more…)

Free SEO AuditI am going to be at European Software Conference 2008 between 8-9th November and I am going to offer a Free SEO Audit and advices for ISV-s and microISV-s on the website they own. I will offer an 1 hr from my time for the SEO Audit (once I receive the forms completed) and 1 hr of my time for analyze and advices of your websites search optimization options you can implement. I will be at the ESWC on a table to offer the results of my research and my suggestions.

So if you are willing to take this offer send me some details about your website on the form on our search optimization service page. Also add the note for ESWC 2008 and I will make sure we will find time to analyze it until there.

I will take a maximum 5 websites for which I am going to suggest improvements.

Update: 4 places left

The journalist Adam C. Engst has a video of a presentation named “Hacking the press” on the MacHack. The content of the presentation is an insider view on how you can approach a journalist for an editorial or press release. (more…)

The Long Tail BookThe phrase The Long Tail was invented by Chris Anderson in an Wired magazine article to describe the niche strategy of businesses, such as Amazon or Netflix, that sell a large number of unique items in relatively small quantities. As an example, Amazon makes 57% of sales from keywords outside of the popular terms. This article lead to a book named “The Long Tail” which was released in a new version this week, with a new cover and a lower price.

The Long Tail is the phenomenon that the sum of less frequent searches is greater than the sum of the top searches. The tail are the niche products, individually unimportant, but collectively significant.

(more…)